ASQ REFORMULATED

THIS SECTION CONTAINS PRODUCTS WHICH WERE SHIPPED TO US BY ASQ BEGINNING IN EARLY 2015*. WE BELIEVE THESE ARE THE PRODUCTS CURRENTLY BEING SOLD IN ASQ'S ONLINE STORE.

 

WE ARE SELLING THESE PRODUCTS ONLY BECAUSE THEY WERE SHIPPED TO US BY ASQ DURING OUR RESTOCKING IN 2015 WITHOUT WARNING OF SIGNIFICANT CHANGES IN FORMULAS. BASED ON BOTH OUR SUBJECTIVE AND LAB ANALYSES, THE NEW PRODUCTS BEING DISTRIBUTED IN THE WEST DO NOT MEET OUR QUALITY STANDARDS AND WE ARE DISCONTINUING THE BRAND.

ASQ RESERVES THE RIGHT TO CHANGE ITS FORMULAS AT ITS DISCRETION AND WITHOUT PRIOR NOTICE. IT IS UP TO CUSTOMERS TO DECIDE IF A COMPANY'S PRODUCTS PROVIDE AN ACCEPTABLE VALUE PROPOSITION. AS ASQ CUSTOMERS OURSELVES, WE HAVE DECIDED THAT THESE PRODUCTS DO NOT. 

SINCE ASQ BEGAN SHIPPING REFORMULATED PRODUCTS WHICH ARE INFERIOR TO THE LEGACY VERSIONS, THE ASQ LINE HAS BEEN A CONSTANT SOURCE OF ANNOYANCE AND CONFUSION BOTH FOR US AND FOR OUR CUSTOMERS. WE APOLOGIZE TO OUR CUSTOMERS FOR THIS.

TO CORROBORATE OUR SUBJECTIVE EVALUATIONS, WE CONDUCTED INDEPENDENT GC/MS ANALYSES OF BOTH ASQ'S PRE-2015 PRODUCTS AND THE "NEW" 2015 VERSIONS WITH THE SAME NAMES AND PRICES. OUR LAB DATA CONCLUSIVELY SHOWED THESE PRODUCTS TO BE VERY DIFFERENT IN CHEMICAL COMPOSITION, FAR BEYOND CHANGES THAT COULD BE ATTRIBUTED TO "BATCH DIFFERENTIALS". IN FACT, IN SOME CASES THE ANALYSES OF THE TWO VERSIONS WERE SO DISSIMILAR THAT WE BELIEVE THEY COULD EASILY BE SOLD AS TWO DISTINCT PRODUCTS, AND THIS IS PRECISELY HOW WE ARE MARKETING THEM (SHOP FOR PRE-REFORMULATED HERE)

NOTE THAT ASQ's MARKETING STAFF MAINTAINS THAT THE COMPANY HAS NOT REFORMULATED ANY PRODUCT, SO WE ARE NOT CERTAIN OF THE COMPANY'S PRECISE MOTIVES FOR THE REFORMULATIONS OR IF ITS SALES STAFF WAS EVEN INFORMED OF THEM.

WHAT WE ARE CERTAIN OF IS THAT ASQ'S 2015 REFORMULATIONS OF THE PRODUCTS WE HAD PROCURED PRIOR TO 2015 ARE REAL AND ARE CURRENTLY BEING MARKETED BY ASQ. 

WE HAVE NOT ANALYZED ANY ASQ PRODUCTS WHICH WE DO NOT STOCK. THUS, OUR CLAIMS REGARDING ASQ'S NEW 2015 FORMULAS CAN NOT BE EXTRAPOLATED TO OTHER ASQ PRODUCTS.  

OUT OF RESPECT FOR THE SECRECY OF ASQ'S FORMULAS AND FOR ITS BUSINESS AND CREATIVE DECISIONS, AND FOR OUR OWN LEGAL PROTECTION, WE WILL NOT DISCLOSE ANY PROPRIETARY GC/MS DATA WE HAVE COLLECTED.

* estimated